About Me.

Born in 1987 in Coimbra, Portugal, I embarked on my professional journey armed with a Degree in Communication and Multimedia Design from ESEC (with a 6 months stop at University of Portsmouth). 

Early in my career, I honed my skills at MedicineOne, Life Sciences Computing a company based in my hometown, dedicated to developing and maintaining a intelligent software for healthcare where I spent a formative year as a designer, setting the foundation for my future endeavours.

In 2012, I took a bold step and relocated to Switzerland, marking the beginning of a transformative chapter. Joining Swatch HQ, I assumed the role of Lead Designer, a position I held with distinction for four years.

I spearheaded advertising campaigns and expanded beyond my designated scope, taking on the challenge of developing more than 10 unique watch designs. Among them, the Andy Baby watch stands out - a heartfelt tribute to my French Bulldog - and the Lisbon watch, a nod to the vibrant city that holds a special place in my heart.

  • Andy Baby

    Swatch Spring / Summer Collection 2015

  • Lisboa

    Swatch Destination Collection 2015

My career trajectory at Swatch took an exciting turn in October 2016 when I assumed the role of Communication Design Team Leader.

In this capacity, I not only led a dynamic design team but also undertook the overarching responsibility for all design aspects, including Ads, Corporate Identity, Editorial (leading photoshoots all around Europe), and Social Media content.

This role allowed me to further develop leadership skills and strategic vision, setting the stage for my next professional leap.

In April 2020, I ventured to Geneva to take on the role of Senior Art Director at Buzz Brothers, a move that added a new layer of diversity to my career.

Two years later, the culmination of my dedication and expertise led to a significant milestone — an acknowledgment of my continuous commitment, resulting in a promotion to Associate Creative Director.

In this capacity, I now lead the agency's most substantial account, steering the creative direction and ensuring the delivery of impactful and innovative solutions.